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Category: Co Living

China’s co-living boom puts hundreds of millennials under one roof


In April 2016 WeWork, a $16 billion company that leases office space and then rents it out to startups, launched its most radical experiment yet. It unveiled WeLive, residential properties in New York and DC that house young professionals in pampered, if cramped, apartments with Silicon Valley-style amenities like free yoga classes, daily housekeeping services, and unlimited beer.

The premise was hailed as bold and visionary. But it’s actually nothing new. Co-living for young professionals has been alive and well in China for years—and it is growing much faster than in the US. Nationwide chains offer thousands of temporary housing units for millennials eager to live away from their parents, and with each other.
And they’re raising huge amounts of money. There’s Mofang Gongyu, the Warburg Pincus-backed Shanghai company with over 1,000 units, that raised $300 million in funding in May and is now reportedly worth over $1 billion (link in Chinese). Then there’s Youke Yijia, which raised $22 million in November 2014 (link in Chinese), and Mogu Gongyu, backed by IDG Ventures China and Ping An insurance, which raised $30 million that same month (link in Chinese).

The best-known chain among China’s startup community, if not the largest, is You+. After co-founders Liu Yang and Liu Xin opened the first branch in Guangzhou in 2012, they sought venture capital and quickly established a nationwide chain of residences with the help of Su Di, one of the architects behind Beijing’s Innoway startup hub. You+ currently claims to house over 10,000 people across its 16 branches and has received over $20 million in venture capital funding from prominent Chinese investors including Xiaomi founder Lei Jun.

You+’s residences have a warehouse-chic look not uncommon for co-working spaces, but with a few local twists. In the Guangzhou branch along Baogang Avenue, Chinese pop blasts from the speakers as residents peck at their laptops or play pool. Washing machines take QR codes for payments using WeChat. Cigarette smoking—which would get one exiled in Silicon Valley—is permitted. Ashtrays are on almost every table in the common area.

Most bedrooms are between 20 to 50 square meters, and cost 2,000 yuan ($303) per month to rent. Bathrooms are private. The minimum duration of a stay is six months. Many You+ residents are startup founders or employees. Guangzhou isn’t the startup center that Beijing is, but its large population and proximity to manufacturing hubs like Shenzhen and Dongguan keep its tech industry relatively vibrant. They don’t necessarily choose to live in You+ to save money on rent—2000 yuan per month in Tianhe, on of Guangzhou’s main business districts, will get one a complete apartment of equal size, and prices go lower in more remote parts of the city. But You+ lets young Chinese live in an environment that’s more social than the average apartment complex.

Here’s Why Co-Living Could Be the Next Big Hospitality Trend


The concept of “co-living” has been described in many ways: Dorms for adults. The modern equivalent of the commune/kibbutz/boarding house. A solution for the urban housing crisis. A remedy for lonely Millennials seeking out true connections in this all-too digitally connected universe. A new live/work alternative for remote workers and global nomads.

At its most basic description, co-living is about community and developing connections among those who occupy that particular co-living space. Common elements include shared kitchens, living areas, and social programming. Essentially, it’s group living, and it’s being expressed in a multitude of variations, from purely residential constructs to much more nomadic ones. Ranging from ultra-luxury to basic budget, today’s co-living spaces are, in many ways, blurring the lines between residential and transient, social and private, hotel and home share.

But however you choose to describe co-living, one thing is certain: It’s becoming a bigger trend, or a movement. And it’s likely only a matter of time before it starts to emerge in the hospitality sector. In some cases, the early signs are already here.

In future posts we will look at some emerging co-living startups and businesses and how this trend might impact the future of hospitality.